Structure is probably the most important aspect of website design. Before you even begin building the site, you should have a clear plan of how you want the content to flow. If there’s too much “verbage” and people get tired of reading … that’s poor structure. A simple, workable structure brings positive user experience and most importantly gets you positive recognition from search engines.
Is the information available on the website in the first place? The first thing visitors want to know is what services you offer and how good you’re at them. Testimonials and photos add more credibility to your site. Contact email, address and phone numbers are essential for most people wanting to invite more business.
Visitors will quickly click away from your website if it’s becoming difficult to navigate. If they’ve already identified what they are looking for but are not getting there soon enough, they will become frustrated and will most likely consider leaving the site, looking else where. Our sites strive to be simple yet “POP” with necessary information!
Social media integration
Social media has taken over the world. Everyone now seems to have a Facebook, Twitter, LinkedIn and Pinterest account and they spend a considerable amount of time there. We put your connections there for people to find you with just a click away.
Another important feature of a modern website is responsive design. A majority of internet users now access the web via mobile devices such as tablets, iPads and so forth. Your website should be rendered consistently on these devices without losing critical content. How it looks to the viewer on a their mobile phone can make a difference … seeing is believing!
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